SHANGHAI, April 3, 2024 /PRNewswire/ — On March 29, 2024, the 2024 Lifestyle Shanghai Show (“2024 Lifestyle Show”) came to a successful conclusion at the Shanghai New International Expo Center. The exhibition area reached 45,000 square meters, with more than 600 high-quality brands and exhibitors making a grand appearance, dozens of new product launches and industry exchange forums, and more than 150 exciting experience and interactive activities, attracting a total of 40,328 visitors, creating a high-end lifestyle cluster exhibition integrating yachts, lures, water sports, and BBDS for guests from the Yangtze River Delta, China, and even the world, with full value, immersion, spatial experience, and scene perception.
2024 Shanghai Travel Expo Cluster Exhibition, Integration of Culture, Sports and Tourism, Multi-format Upward Development
The 2024 Life Show is a cluster exhibition of the Shanghai Tourism Industry Expo. The Shanghai International Hotel and Commercial Space Expo, the Shanghai Tourism Industry Expo Theme Pavilion and the Shanghai International Hotel and Catering Industry Expo are also held at the same time.
The Travel Expo constructs TOC consumption scenarios, digs deep into the scale, quality, new quality productivity and hot trends of the vertical industrial chain, and stimulates product and service innovation from different angles and logics. Guided by the Shanghai Municipal Bureau of Culture and Tourism, the strong cooperation between the China Tourism Association and Shanghai UBM Sinoexpo International Exhibition Co., Ltd. will also bring about the linkage effect of “government guidance, enterprise agglomeration and industry benefit”, thereby promoting the multi-format integration and upward development of the cultural and tourism industry in Shanghai, the Yangtze River Delta and even the whole country!
2024 JD.com • Shanghai International Lure Exhibition
Brand linkage, igniting topics
The 2024 JD.com • Shanghai International Lure Exhibition is sponsored by JD.com throughout the whole process. The co-organizer Diaoyanshe and the exclusive content cooperation platform Xiaohongshu have joined forces to gather 124 domestic and foreign lure brands on site. With a super large booth of 12,000 square meters and 800+ new lure products released, it has presented a lure brand show with high participation, strong interactivity, full experience, high topic and good cultural atmosphere to the anglers on site.
The 2024 Shanghai Lure Exhibition was crowded with people, and many popular booths gained high popularity through various forms of interaction. The “Dream Gas Station” of the Fishing Research Society “realized the dream on the spot” for 101 anglers; Xiaohongshu gained popularity by creating “circles” and launched the “Lure Equipment Season” online cloud exhibition event.
Xiaohongshu #Lure Equipment Season has received 717,000 views. Douyin #Shanghai International Lure Exhibition has a total of 9.34 million views. Many self-media on the scene broadcast live, spontaneously spread the heat, and spontaneously brought topic tags for multiple dissemination, covering different levels of lure people, achieving good results, and the forwarding and comment areas have received high recognition.
Many immersive ways of playing on site also attracted people to check in and watch. In the China Lure Skills Challenge, many contestants won generous prizes with solid basic skills; the Lure Masters T-stage Show brought together brand top products and industry masters; the “Lure Carnival” attracted many masters to compete with real pools; “Lure Shoot! Shoot! Shoot!” brought highly cost-effective auction items to anglers, and the successful bidders and onlookers were eager to try, and the atmosphere on site was hot!
While advocating “lure culture first”, the site created an annual lure event for many visitors with colorful activities, high-tech first-release new products, online and offline products with the same discounts, online live broadcasts “cloud exhibition” and short videos and other multi-channel communication methods to create an annual lure event for many visitors that “satisfies anglers, benefits enterprises, and is sustainable on the platform”.
In terms of new product launches, Canfish brought the global launch of Fishing CamX lure sports camera; LYKAN released the new INGENUITY-craftsman series bass fishing rods; Haibo brought the 2024 Ares UT new products; EWE displayed its new products; NS released the 2024 Miranda small fish new products; MORIGEN released the 2024 9-patch PE PEAKS9; AWM released the Daxinganling series new products; Flying Ant released the “X-Light” light into the future new products; JACKALL released the 2024 new RV series fishing rods; Hasda Extreme Feather Drop Reel interactive tasting; Crystal Fish released titanium alloy lure pliers and automatic reeling fish buckles.
There were also many big-name anglers sharing their experiences at the scene, which once triggered a wave of crowds. Gong Lei, Yang Yang, Tian Yang, Zhang Weijie, Xing Gengxin, Ono Toshiro, Kagiya Mamoru, A Zhan, Xu Tailai, Mei Zi, Zi Zi, Cai Zhonghao and others took turns to appear. NS, JACKALL, Handing and Yayu also held angler meetings, sea fishing knowledge exchanges, user thinking innovation product sharing sessions and lure product design and development sharing. Flying Ant held a signing ceremony for “Big Fish Hunter”; the big names interacted passionately with the anglers below the stage, sharing practical experience, telling fishing skills, and discussing the use and maintenance methods of fishing gear, so that the passion continued to shine and explore the new future of the lure industry together.
On the main stage paved with red carpet, there are new lure trend products on display every day. Ikuda Caster Fans brought the Caster fans & Caster fishing 2024 Lure Fashion Show, as well as the 2024 Qinglan new product show; Jiaxing Pacific launched its 2024 new products; other activities included the Fish Hunter 2024 brand new product launch, AJ & YAKIMA new product launch, Harley commentary SHOW, Castin product sharing session, Ricky Big Shark T-stage fashion tour, Lurefans’ modified brand WOI concept presentation, 2024 prototype lure new product show, BENSU’s 2024 new product launch, Shadowstone Insta360 lure creative content shooting, Crazy Lure “Wild Party” new product launch and other activities.
Shanghai International Water Sports Exhibition
Waterfront economy empowers cultural tourism industry
At the 20024 Shanghai Lifestyle Show, the 150㎡ super-large pool simulated an outdoor water scene, turning a pool of “clear water” into economic “living water”, providing a stage for exhibitors of water leisure sports products to show their products, allowing guests to experience new featured products first, and allowing merchants negotiating on site to more intuitively feel China’s booming “waterfront economy”. The organic combination of waterscape and cultural tourism, as well as the unique waterfront leisure products and services on site, achieved a win-win situation for exhibitors, buyers, platforms, and scenic spots.
Skatinger arranged several paddle board experience activities to let guests feel the beauty of paddle boarding! Yaska displayed the YASKA surfboard with hot melt technology, and experienced the feeling of riding the wind and waves; Hanhai players displayed the electric motorboat launched nationwide on March 20 this year, which was easy to operate and attracted many experiencers; Winnie displayed the latest kayak, and the patented design made it easy for ordinary players to use, safer and more stable. The hydrofoil surfboard displayed by Yinuo Pulseer was exciting, and the display of professional players made the audience boil.
In addition, Chaoyang Boats, Huihao Yachts, Dafang, Xiangda, Scarlett, Haifei, Sava, Jiutuo Sports, Ex, Meiyuhong, Xike Nano and other exhibitors all displayed their new products.
First-line big brands make a heavy debut BBDS value-added excellent life
The 2024 Life Show specially presents the BBDS Shangpin Life Show, and first-line luxury brands make a heavy debut. On-site exhibitors include high-end luxury Cui Xia, Ferrari, Maybach, Textron Aviation, Swarovski, Tang Pinru, Xiaoxiandun, Hennessy, Meltseason, Suitsupply, Saint-Roche Aviation, Knight Frank, Casarte, Utili and other high-end furniture and clothing consumer brands, which bring cutting-edge luxury experience to shipowners, high-net-worth people, fashion people, high-end lifestyle enthusiasts, etc., and also provide consumers with a platform to understand and experience high-end lifestyles.
The spring thunder suddenly sounded, and all things revived. The cultural and tourism industry is a comprehensive industry of “one industry prospers, and all industries prosper”. Relying on the Shanghai Tourism Expo, the 2024 Lifestyle Shanghai Show focuses on promoting the integrated development of leisure lifestyles such as waterfront and lure with the cultural and tourism industry, and helps the entire cultural and tourism industry move towards diversification, high quality, and full integration.
With the development of the economy and society and the improvement of people’s living standards, people’s pursuit of a healthy and leisure lifestyle is increasing day by day. The 2024 Lifestyle Show aims to build a new lifestyle format suitable for all age groups, further enrich the “tourism” and “tourism +” industries, explore and deepen new paths for the development of waterfront leisure tourism, so as to achieve social and cultural prosperity and high-quality economic development.